World Fair Trade Day is a global initiative of Fair World Project, an organization that showcases the small-scale producers at the heart of the global fair trade movement and highlights the contributions they make to sustainable communities worldwide.
The goal of the Fair World Project is to highlight the regenerative agriculture practices that promote soil fertility and help to mitigate climate change by sequestering carbon in the soil.
“In seeking practical solutions to the problems humanity is facing, people are waking up to how our buying power plays a significant role in the big picture,” says Executive Director Dana Geffner, “Consumers are demanding more from the companies they purchase from and want to support brands dedicated to working with small-scale farmers who are using regenerative organic techniques that help to solve the climate crisis.”
Fair World Project also works to educate brands and consumers about the standards reflected in various Fair Trade certifications, and how to keep these eco-social terms and certifications meaningful and effective.
Fair World Project’s Spring/Summer 2018 edition of its free biannual publication, For A Better World, includes a reference guide for fair trade and worker justice program labels to help consumers choose authentic fair trade products.