World Fair Trade Day is a global initiative of The Fair World Project (FWP) held in collaboration with the National Co+op Grocers (NCG), and global fair trade brands including Alter Eco, Dr. Bronner’s, Equal Exchange, and others. It showcases the small-scale producers at the heart of the global fair trade movement and the contributions they make to healthy, sustainable communities around the world.
The Fair World Project seeks to highlight the regenerative agriculture practices used by small-scale farmers that can promote soil fertility and help to mitigate climate change by sequestering carbon into the soil.
“In seeking practical solutions to the problems humanity is facing, people are waking up to how our buying power plays a significant role in the big picture,” says Executive Director Dana Geffner, “Consumers are demanding more from the companies they purchase from and want to support brands dedicated to working with small-scale farmers who are using regenerative organic techniques that help to solve the climate crisis.”
Though multiple definitions and programs for ‘’fair trade’’ certification exist, Fair World Project also works to educate brands and consumers about the standards reflected in various certification schemes, and how to keep eco-social terms and certifications meaningful and effective. Fair World Project’s Spring/Summer 2018 edition of its free biannual publication, For A Better World, includes a reference guide for fair trade and worker justice program labels to help consumers choose authentic fair trade products.