Erewhon, Southern California’s Organic Grocer and Cafe is celebrating its 50th anniversary this year with the opening its fourth located at 2800 Wilshire Boulevard in Santa Monica.
In a world of parent companies and subsidiaries, Erewhon has remained an independent, family-owned business for fifty years. It bagan as a specialty health food store focusing on macrobiotics, and was widely recognized as pioneers in the space. From their 100% organic produce and strict oversight of product ingredients, the Erewhon Standard is recognized for setting a high bar in terms of quality.
While they also stocks known brands, their reputation is built upon giving smaller companies a chance on their shelves. Unlike larger chains, product recommendations are made from the store level – often after meeting with the brand’s founder.This enables Erewhon to create a unique shopping experience that is more tailored to, and supportive of, the communities they serve.
Many larger brands got their start at Erewhon. GT Kombucha founder GT Dave remembers, “It was life-changing to have my products first carried by Erewhon in 1995 as no one had ever heard of Kombucha. Erewhon welcomed me with open arms and supported me from day one. I would not be in business if it wasn’t for Erewhon. To me, Erewhon is a place for discovery. It’s a place where you can escape the monotony of a grocery store and where you can see cutting-edge products that you can’t find anywhere else.”