This spring, with the help of gag secretary Sonny Perdue, Trump pushed his deregulatory agenda forward by letting key animal welfare standards tied to organic certification expire.
The Organic Livestock and Poultry Practices rule was designed to tighten federal scrutiny on the living conditions of animals raised by large scale producers who now will be free to exploit existing loopholes in USDA enforcement.
Protesting with dark satire, DCX Growth Accelerator, a Brooklyn-based PR agency, drove an ice cream truck painted with the name Presidential Creamery on the side, through mid Manhattan before parking in front of Trump tower for a photo opportunity.
The mascot on the truck was a cow’s udder coiffed with a Trump-style and waving an ice cream cone. Menu boards mocked those of an organic creamery and instead of organic products, offered “cage-raised vanilla” milkshakes, “Three chicken per square foot” egg creams, and a sandwich called “the Sonny Perdue Beakless Chicken Po-boy.”
Last July, the same group created a “Trump Hut” as part of artwork shown at “Gut Rehab,” a realty-themed art show in Brooklyn designed to draw attention to how gentrification and housing displacement under this administration is affecting low-income communities.