Imperfect Produce


Beautiful is aesthetic, but imperfect is also perfectly natural. To help culitvate your appreciation for imperfection why not consider Imperfect Produce. The company sources cosmetically imperfect produce and delivers it directly to your doorstep for roughly 30-50% less than the cost of purchasng the same fruit at the grocery-store. The company now allows you to purchase a gift certificate for their unique subscription service for a friend or loved one.

Today, roughly one fifth of all produce grown in the U.S. is considered “imperfect” by the big grocers, and often goes unsold and eaten. This bizarre obsession with cosmetic conformity speaks of more than just wasteful grocery practices. It reflects the intentional cultivation of a dependency-relationship designed to uproot shoppers from their natural connection with the existential and ephemeral realities of food. By training shoppers to expect consistency and cosmestic perfection, food-product producers make shoppers more amenable to other cosmetic marketing influences and willing to pay more for the appearance, rather than the quality of their food.

By giving the gift of anti-gaspillage (or what the euphemistic French call the fight against food waste ie., gaspillage alimentaire), you can use your food literacy to empower your pocketbook.

Imperfect Produce boxes range between $12/month to $43/month and can be customized to specify organic-only produce in the size of your choosing. You must remember to specify an organic box as the company also sells “imperfect” “conventional” produce as well. Boxes are currently available for delivery in the San Francisco Bay Area, Los Angeles, Orange County, Portland, and Seattle.